McFarlane Toys Launches a New Global Licensing Mission
Appoints Tanya J. Visano as Executive Vice President,
Global Business Development and Licensing
Tempe, Ariz., September 30, 2020– McFarlane Toys has expanded its licensing program with the addition of Tanya Visano. Visano has over fifteen years of entertainment and licensing expertise, both domestically and internationally. She has held senior sales and licensing positions with global entertainment studios and iconic brands.
Visano’s new role will focus on strategically growing McFarlane Toys’ domestic and international business. Additionally, she will lead the delivery of high-value transfer between partners and be involved in implementing new approaches to sharpen and deepen McFarlane Toys’ analytical capabilities.
Visano will work closely with Licensing Director, Jen Cassidy, to continue its strategic growth of major properties and brands to its licensing portfolio. Cassidy’s cutting-edge trend recognition and unrivaled industry relationships lead to the recent acquisition of powerhouse brands DC Comics, Fortnite, and My Hero Academia. Cassidy will continue to lead the acquisition strategy in collaboration with Visano.
“I am exceptionally excited to be joining the McFarlane Toys team, an art and content-driven company. The DNA of exceptional talent starts with our founder Todd McFarlane, and extends throughout the organization, “said Visano. “Coupled with a high standard in product development. From our sculpts, that undergo a meticulous process, to the premium articulation and paint decoration that maintains artistic integrity, McFarlane Toys products have a luxury appointment at mass pricing.”
Over the past 26 years, Todd McFarlane and his award-winning McFarlane Toys have built an extensive roster of best-in-class licensors and strategic partnerships in the categories of action figures, vehicles, roleplay, toys, and collectibles. McFarlane Toys continues to grow its licensing categories, broaden its portfolio with global brands, and master toy licenses with new and current partnerships.
“McFarlane Toys has a proven track record of working with renowned and award-winning brands, franchises, and companies to make a variety of high-quality toys and figures that appeal to fans and consumers of all ages, “said Todd McFarlane, McFarlane Toys CEO and Creative Force of McFarlane Toys. “We are excited to leverage this expertise to secure more master toys licenses with top global brands.”
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