JUST IMAGINE! September 1967: That’s Nice, That’s Terrific

Superman editor Mort Weisinger often took his story cues from the popular culture fads of the day, shopping for ideas by scanning movie posters and other such signposts of the zeitgeist.

But in 1967, that could be a little like looking into a mirror. Batman was on TV and a Superman musical had just finished on Broadway. DC superhero cartoons abounded.

And then came the live-action superhero sitcoms Captain Nice and Mr. Terrific, both premiering on the evening of Jan. 9, 1967.

Whatever appeal the superhero comedy concept might have had in 1967, the shows stumbled right out of the starting gate because of their back-to-back network scheduling.

Mr. Terrific starred Stephen Strimpell as Stanley Beamish, a filling station operator whose singular biochemistry permitted him to pop a power pill and become a flying, super-strong superspy for a maximum of 100 minutes.

Captain Nice was police chemist Carter Nash (William Daniels), a mother-dominated fusspot who nevertheless appeared to be the only person with any sense of civic responsibility in Big Town, USA. When goggled and caped, Carter seemed self-conscious but game, smashing through walls, catching bullets, shrugging off artillery shells and zipping around the globe in under 60 minutes.

Both Mr. Terrific and Captain Nice were obviously Superman parodies. In Action Comics 354 (Sept. 1967), Weisinger did a tribute to both shows, splitting the difference by creating a character called Captain Incredible.

Captain Incredible turned out to be a super-robot created by a 27th century scientist to assist Superman. However, the strain of time travel proved too much for the mechanical man, and he became a menace.

Actually, the shows were virtually off the air then, having been cancelled. They were just finishing their summer reruns by the time Action 354 appeared on the stands in July 1967.

“How ironic,” as the comic books used to say.

Looking back, Daniels put his show’s quick demise down to the audience’s disinclination to cheer for an “insecure Superman.”

The super-sitcom rivals: Captain Nice and Mr. Terrific

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