You’re A Mean One…2020
DR. SEUSS ENTERPRISES KICKS OFF GRINCHMAS 2020 CELEBRATION FEATURING VIRTUAL EVENTS, A NEW MUSICAL STARRING MATTHEW MORRISON, AND A ROBUST MERCHANDISING LINE-UP INCLUDING FAMILY PAJAMAS, UNION SUITS, AND A NEW MAKE-UP LINE WITH KYLIE JENNER
Grinch-Themed Virtual Events Kick-Off Shortly on the Dr. Seuss Facebook Page and Will Include Facebook Live with Matthew Morrison tied to “Dr. Seuss’ The Grinch Musical,” an Ugly Sweater Creation Tutorial, Tips for Baking Grinch-Inspired Treats, and a Virtual Reading of “How The Grinch Stole Christmas” by Danica McKellar on Barnes & Noble Social Channels.
The Grinch Has Also Taken Over Malls Across the U.S. and is Inviting Families to Take a Socially Distanced Photo in His Grotto
December 9, 2020—2020 might have been the year that stink, stank, stunk, and has left many would-be holiday revelers in a Grinch-y mood. Dr. Seuss Enterprises is here to help by kicking off a Grinch-themed holiday celebration, Grinchmas 2020, that encompasses both the snarky wit and warm heart of their loveable, but grumpy, character. This month on the Dr. Seuss Facebook page, fans will find both fun and cheeky activities like a tutorial on how to create your very own Grinch-themed ugly sweater with Coco.Crochet.lee and tips for creating Grinch-y, but tasty treats with BrookiesCookiesco. A fun-filled virtual reading of How the Grinch Stole Christmas! with celebrity Danica McKellar is also available on Barnes & Nobles’ social channels.
Once fans have their sweaters and cookies ready, they will be able to enjoy their favorite green grouch in “Dr. Seuss’ The Grinch Musical” starring Matthew Morrison (NBC, Tonight, December 9th), as well as a library of other animated specials and movies about The Grinch available across various networks and streaming platforms. Prior to the musical’s airing, viewers will also be able to join star Matthew Morrison and Director Juila Knowles for a Facebook Live event, where they’ll take viewers behind the curtain and answer questions about the iconic production. Fans will also be able to deck the halls this year Grinch-style with ornaments from Hallmark and Jim Shore Grinch figurines, and glam up for those zoom holiday sessions with fun fashion like the Grinch Union suits and Grinch-style sneakers from Skechers. Then enhance your resting Grinch face look with Kylie Jenner’s new Kylie x The Grinch Collection makeup line.
With mall Santas scarce this year, Dr. Seuss Enterprises and Kilburn Entertainment will be bringing The Grinch’s Grotto to cities across the country. The Grinch’s Grotto is an imaginative take on holiday photo shoots that will give fans the ability to show off a bit of their grumpiness during what is still the most wonderful time of the year. Social distancing will be widely adhered to—but who’s in the mood to cuddle with the Grinch anyway?
Susan Brandt, President of Dr. Seuss Enterprises, said, “2020 has definitely been a mean one and the holidays will be much different this year, but we thought there was still a bit of fun to be had. What better way to celebrate the season than with an iconic character like the Grinch that fans appreciate for both his sarcastic wit as well as his big heart. We’re hoping to bring a bit of levity to fans this season with some of the activations and product lines that we are rolling out as part of Grinchmas 2020.”
Some of the exciting new product lines rolling out this year include:
- Brand Collaborations with a Bit of Snark and Spark: including Kylie x The Grinch Collection makeup line, Dr. Seuss The Grinch Skechers sneakers, Billabong x Dr. Seuss: The Grinch collection, and more.
- Delightfully Grinch Décor: including Hallmark ornaments and Jim Shore Grinch figurines.
- Make a Grinch-y Fashion Statement: make a splash at your holiday Zoom celebration with a Grinch Union Suit, your choice of Grinch Ugly sweaters, or a variety of Grinch-y pajamas.
- A Wide Range of Whimsical Grinch Products: including a Grinch and Max Cosplay Wallet and Lightshow Projection Tabletop Shadow Lights Grinch (Color Changing)
Cool Grinch-themed activities taking place on the Dr. Seuss Facebook page this month will include:
- Facebook Live today, December 9th with Matthew Morrison and Julia Knowles for “Dr. Seuss’ The Grinch Musical”
- Facebook Live event with Coco.Crochet.lee who will show fans how to create the perfect Grinch-themed Ugly Christmas sweater during a Facebook Live event
- BrookiesCookiesco will be sharing tips and tricks from her kitchen to inspire you to make the grinch-y treats around
When Dr. Seuss’ How the Grinch Stole Christmas! (Random House Children’s Books) debuted in 1957 it was like no other Christmas tale. While other stories always featured Santa, elves, reindeer and other known characters of Christmas, this soon-to-be holiday classic starred the unfamiliar citizens of Who-ville and a grumpy character called “The Grinch.” Six decades later, “Grinch” is part of the modern lexicon and included in four different dictionaries; the book has spawned star-led Hollywood productions, animated specials, and a musical; and millions of Grinch-inspired products, from make-up to union suits, are sold globally each year to fans who love the character’s snarky wit.
About Author
