Bad Idea To Reward The First ENIAC #1 Customer At Every Store

The big day is approaching and we’re getting ready for the party!

In just over a week, ENIAC #1 – the much-anticipated FIRST ISSUE 48-page spectacular from Matt Kindt, Doug Braithwaite, and Diego Rodriguez – will drop in comic stores around the world and officially launch BAD IDEA. We’re buzzing with excitement and can’t wait for everyone to see all the little (and big) surprises we’ve snuck into both the First and the Not First printings. On this eve of celebration, we want to take a minute and thank all of you for joining us on this journey. We’re trying something different. We’re trying something that we think will make stronger books. And we greatly appreciate the patience and passion of all of our fans.

Today, as part of the upcoming March 3rd festivities, we’re announcing the First Copy Reward Program. Beginning with ENIAC #1, and continuing with select releases, we will be sending each BAD IDEA Destination Store location a mysterious and bewildering gold metallic pin. These pins of lore, known to the song singers as the One Pin, were forged by the Dark Lord Josh Johns – between the time when the hordes descended on The Hero Trades and the rise of the comics of the launch wave – to give the first buyers dominion over anyone too sane to wait outside a comic shop before it opens.

You see, these pins are strictly to be awarded only to the first customer to purchase a copy of ENIAC #1 at each BAD IDEA Destination store location. That’s right, the first customer to walk in during official store hours and pick up a copy – that includes early bird Wednesday Warriors buying at the counter, someone picking up a pre-order, a random making a purchase, even the guy who really needs the restroom but then locks eyes with ENIAC – you just have to be the first.

These pins are badges of honor and should be worn proudly and with much pageantry! Each pin will arrive in a sweet (super not collectible so you better wear them!) pin backing that brandishes the BAD IDEA logo and is inscribed with the following:

“If you’re holding this you’re an official recipient of the first copy of ENIAC #1 at your local comic shop.”

While multiple, we dare not betray the rewards and privileges the powers of the pin grants its recipient. Nay, we thinkist ye best to hark ye the coming of the convention season for thou such cardinal instruction (What’d you mean what happened to our accent? What happened to YOUR accent?!).

Let’s just say you will ABSOLUTELY want to be the very first to get a copy of ENIAC #1 at your local comic shop the second it opens on March 3rd. Remember, if you’re not first…you’re last. That’s just math.

If you manage to secure an illustrious pin make sure to post about it on social and tag @badideahello so that our crack social media team can amplify it and spread the word.

Buckle up, the runaway train of comics-anticipation that is BAD IDEA is about to arrive (and mostly allocation free):