Bad Idea to Continue Blindly Rewarding First Customer at Every Store Despite Fire Marshal Warnings — WHALESVILLE x ROCKS AND MINERALS Pin Confirmed

BAD IDEA DAY is just around the corner and, once again, we’ve got big plans to celebrate!

In just under a week, WHALESVILLE x ROCKS AND MINERALS – which debuts a brand-new, perfect-bound format that pairs two incredible stories together to create one epic 72-page, ad-free tome from Matt Kindt, Adam Pollina and Tony Millionaire  will drop into select stores worldwide in a blatant disregard for being sold out at the distributor level. (Didn’t hear? You must have missed this week’s email about WHALESVILLE x ROCKS AND MINERALS burning through its overprint and being so laborious and expensive to print that we’re unlikely to create a Not First Printing unless there’s a staggering and unhealthy amount of interest).

Anyway…as part of the upcoming May 5th festivities, we will be sending each BAD IDEA Destination Store location another mysterious and bewildering gold metallic pin. This pin is strictly to be awarded only to the first customer to purchase a copy of WHALESVILLE x ROCKS AND MINERALS at each BAD IDEA Destination store location. That’s right, the first customer to walk in during official store hours and pick up a copy – that includes early-bird Wednesday Warriors buying at the counter, someone picking up a pre-order, a random making a purchase, even the guy who really needs to use the restroom but then locks eyes with WHALESVILLE x ROCKS AND MINERALS – you just have to be the first.

These pins are badges of honor and should be worn proudly and with much pageantry! Each pin will arrive in a sweet (super not collectible so you better wear them!) pin backing that brandishes the BAD IDEA logo and is inscribed with the following:

“If you’re holding this you’re an official recipient of the first copy of WHALESVILLE x ROCKS AND MINERALS at your local comic shop.”

We’ve been asked incessantly since the release of ENIAC #1 to reveal what secret gifts the pins will bestow, but we dare not divulge its secrets prematurely. Let’s just say you will ABSOLUTELY want to be the very first to get a copy of WHALESVILLE x ROCKS AND MINERALS at your local comic shop the second it opens on April 7th. Remember, if you’re not first…you’re last. That’s just math.

If you manage to secure an illustrious pin, make sure to post about it on social and tag @badideahello so that our crack social media team can amplify it and spread the word.

And don’t forget, May 5th also brings the next chapter in the ENIAC saga, ENIAC #3, which will finally reprint the very first HERO TRADE story!

In the wake of ENIAC, TANKERS and WHALESVILLE x ROCKS AND MINERALS steamrolling debuts, Bad Idea will be delivering even more right hooks throughout the summer:

JULY 2021
***  THE LOT #1 ***
Written by MARGUERITE BENNETT
Art & Cover by RENATO GUEDES
PLUS: An All-New BAD IDEA B-SIDE
FOUR ISSUES | MONTHLY | IN GLORIOUS BLACK AND WHITE
$5.99 EACH  |  40 PGS.  |  ON SALE JULY 7, 2021
RATED: T+ FOR ABJECT TERROR, PSYCHOLOGICAL HORROR AND INVOKING DESPAIR  

A NOTE REGARDING THE LOT PREVIEW PAGES
Out of an abundance of caution rising from the early reactions to THE LOT, we will be withholding story and art pages, as well as details beyond the synopsis until further notice. We cannot, in good conscience, continue to make widely avaliable pages that have caused such a disturbing response. We appreciate your understanding and patience in this matter.

u>JULY 2021
***  SLAY BELLS ***
Written by  ZEB WELLS
Art & Cover by DAVID LAFUENTE
Colors by ULISES ARREOLA
PLUS: An All-New BAD IDEA B-SIDE
SANTA-SIZED ONE-SHOT | NO ADS
$7.99 EACH  |  48 PGS.  |  RATED T+  |  ON SALE JULY 7, 2021

Remember, the BAD IDEA way also means no variants, no trades, no digital, select stores, perennially avaliable Not First Printings and no more than two comics a month – just monthly comics, sold in comic book shops. Goodbye, troubles. Hello, BAD IDEA SIMPLICITY™.

Wanna get in while the gettin’s good with Bad Idea?  You simply have to visit a Bad Idea “Destination Store” — one of the 200 and counting comic shops around the world that have joined our independent network of direct-distribution retail partners — to pick up all the glorious BAD IDEA books every first Wednesday of the month. (Or pre-order in advance to make sure you secure your copy.)

We’ve made it even easier, too. To locate a Bad Idea retailer near you and then pre-order any and every Bad Idea title, simply click here and fill out the little form.

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