Jazwares, a top global toy company, and Netflix are partnering to create a new product line for Stranger Things fans. This marks Netflix’s first global master licensing agreement for the popular franchise. Jazwares’ collection will feature toys and other products inspired by beloved characters and themes from both the upcoming fifth season of Stranger Things and its in-development animated series spinoff.
“After our Squishmallows x Stranger Things collection launched with massive fanfare, we knew we wanted to continue working with Netflix and raise our collaboration to the next level,” said Judd Karofsky, Executive Vice President at Jazwares. “Knowing how influential and passionate the Stranger Things fandom is, we’re ready to team up with Netflix to bring fans a full line of products that will allow them to engage with the franchise like never before with authentically detailed figures, playsets, costumes, and more. As we all eagerly await the show’s final season and the brand-new animated series, we know fans are going to love our exceptional lineup.”
Designed to delight all ages and fans around the world, the new Jazwares product collection includes:
- Figures: Bold, detailed, and fully articulated action figures in various styles, scales, and collectibility. Jazwares’ accessorized collectibles are ready to fight off the Demogorgons while inspiring a whole new dimension of play.
- Playsets and Environmental Sets: Dive into epic worlds crafted with precision and detail, perfect for every collection. These playsets will authentically elevate Stranger Things play, whether packed with features, accessories, vehicles, or figures.
- Toy Vehicles: From show-inspired vehicles to daring BMX bicycles, these action-packed rides come in various designs — some with features, some with figures, and some with extra accessories to amp up the adventure! Plus, radio-controlled options for a next-level experience.
- Plush: From feature-packed and co-branded plush of every size to iconic characters like the already-released Squishmallows x Stranger Things line, these plush figures are set to bring style to any sci-fi collection.
- Costumes and Accessories: Stranger Things costumes are crafted for fans of all ages and are perfect for any occasion, from Halloween dress-up to everyday cosplay — even pets can join in with character and show-inspired costumes!
- Costumes and Dress-Up Toys: Step into the Upside Down with a variety of premium costumes and role-play toys (in North America)— ready for fans to add their own dress-up twist.
- Pet Toys and Accessories: Style your pets with a curated selection of toys and gear, from wearables to interactive toys, licking mats, beds, and even walking essentials like leashes and collars.
The Duffer Brothers’ Stranger Things premiered in 2016 and quickly became one of Netflix’s most popular series, with its fourth season garnering over 140.7 million global views. Known for its 80s nostalgia, the show has revived interest in pop culture items like Eggo waffles and New Coke and propelled Kate Bush’s “Running Up That Hill” into the Billboard Hot 100 top 10 for the first time. The highly anticipated fifth and final season arrives this year, promising continued engagement for its global fanbase.
For more information on the Stranger Things lineup and other products, visit Jazwares on LinkedIn, X, Instagram, and Facebook.
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