August 18, Mt. Laurel, NJ: Dynamite announces today that all comic titles through August 31 Final Order Cutoff and September 23 on-sale are fully returnable by retailers.
The current climate that impacts many retailers and businesses at this time has persisted, and Dynamite is recommitting to their efforts in assisting partners through it. This extends a policy that has been active since March and is the second such extension. Dynamite has been overwhelmed by the positive support from retailers even in this difficult period, with double-digit order increases at FOC and higher sell-through rates at Diamond.
Direct market retailers are integral to the health of the comics market and medium and Dynamite stands with these hardworking advocates of everyone’s favorite art form, creators, characters and stories. In this era, the comic book store and its wares are ultimately also the nexus by which so much of the rest of popular entertainment revolves or takes cues from. This announcement joins another today noting the continued discounts offered to retailers on perennial products and more by Dynamite, an effort that is also continuing from a string of sales all through this year.
“Retailers are incredibly important to us. Neither of us can do our jobs and survive without the other,” said Nick Barrucci, Dynamite CEO and Publisher. “We instituted this returnable program and others, then we extended it, and now we’re extending it again. Though some may laugh at that, we’re always trying to be optimistic that everyone will be fully pulled out of this pandemic sooner than later. But we are always ready to adjust accordingly and continue our support for our partners so we can continue thriving under these conditions.”
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