SAN DIEGO COMIC-CON PANEL: How to Get News Coverage

Small press publishers: What makes the difference between an item that will get news coverage, previews, and interviews and what doesn’t? A lot of publishers have no idea what to submit to the press, how to submit it, and why they are being overlooked for coverage. Comics journalist Rik Offenberger (First Comics News, Archie Comics) moderates this panel of comic journalists who will tell you what they are looking for in your submission. Panelists include Tim Chizmar (Fangoria,co-chair of the Horror Writers Association, First Comics News), Glenn Hauman(Comic Mix), Jez Ibelle (First Comics News, Geek-a-pedia), Heidi MacDonald(Comics Beat), Alexander Raymond (Monstar Public Relations), Rob Salkowitz(ICv2, Forbes), Francis Sky (First Comics News, Massacre Twins), J. C. Vaughn(Gemstone Publishing), and Josh Waldrop (Red Gorilla Comics). Also included are independent comic creators Ed Catto (Captain Action, Bonfire Agency) and Holly Golightly (Broadsword Comics), who will explain what worked for them and what to avoid when looking for press coverage.